Ocean Model Group specializes in staffing Chicago’s top trade shows and promotions! We enjoy working with each individual client on a regular basis, working hard to make sure their Chicago trade show or promotion turns out perfect. Whether you’re at McCormick Center, or the Sheraton, there are several guidelines to follow as quoted from http://www.about.com!
Part 1: Before You Attend That Trade Show
Chicago trade shows can be an incredibly effective promotion and sales tool for small businesses. Whether you’re a trade show tyro, or an experienced trade show participant, these tips will help you get the best return on investment from any trade show you attend.
1) Set clear goals for your trade show participation.
What do you want to get out of it? Do you expect to sell a particular amount of inventory at the trade show, or expect to become known to a certain number of wholesale suppliers? Are you focusing on promotion or hoping to launch a new product?
You can have more than one goal, of course, but the point is that you need to be clear about what your participation in the trade show is going to achieve.
2) Do your research.
You need to choose the trade shows that will give your business the best ROI in terms of your goals.
on-site sales, having a booth at that big splashy trade show where your booth is one of a dozen that sell similar products may not be the best choice.
You want to choose a trade show that best targets the audience that you want to reach, and best suits your participation goals. Find out what the particular trade show’s objectives are, and investigate and evaluate the show’s audience.
3) Once you’ve chosen a particular trade show to attend, plan your budget and book your space.
Find out everything you can about your space, including where it is on the floor, what kind of other exhibits will be around it, whether it’s a high traffic or low traffic area, and the physical conditions of the booth space, such as lighting.
4) Plan your exhibit in terms of your audience.
Who is it that you’re targeting with your trade show display? Retail customers? Wholesale buyers? Other businesses in your industry? Different audiences “shop” trade shows differently, and have different needs.
5) Advertise in advance.
Put the word out that you’re participating in a particular trade show, by inviting your clients, customers, suppliers, and other contacts to attend the show. (Be sure you give them all the details, such as your booth number.) If you have one, be sure to advertise your coming trade show attendance on your Web site as well.
So now you’re ready to attend that trade show - almost.
6. Don’t forget to book your Chicago Trade Show models!
Ocean Model Group offers over 75 naturally beautiful, articulate and professional models for any occasion. With competitive pricing, we work with nearly all budgets to insure that when you invest in marketing your brand, you are able to see results! If you are ready to book your Chicago trade show models today, please check out our “I need a model” section where we will be with you shortly. Good luck!
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