Ocean Model Group is a Chicago's premier promotional staffing and modeling agency servicing models for trade shows, promotional models, product models, events & club models

Trade Show Models

Ocean Model Group Trade Show Models work a trade show floor space or booth, and represent your company to attendees. Trade Show Models are hired for several reasons: Trade Show Models make your booth more visibly distinguishable from the hundreds of other booths with which it competes for attendee attention. Also, our Trade Show Models are articulate and quickly learn and explain or disseminate information on your company and its product and service, and can assist your company in handling a large number of attendees which the company might otherwise not have enough employees to accommodate, therefore increasing the number of sales or leads resulting from participation in the show. Trade Show Models can be skilled at drawing attendees into the booth, engaging them in conversation, and at spurring interest in the product, service, or company. Trade show models may be highly skilled at screening the mass of show attendees for target consumers or at obtaining attendee information so that they may be solicited after the show. Attire varies and depends on the nature of the show, and on the image your company would like to portray. They may wear a dress, or simple but flattering business attire. Our Trade Show Models sometimes wear wardrobe that is particular to the company, product, or service represented - which, depending on the type of trade show, can be thematic, sexy, or serious. For example, at a builder's convention, our Trade Show Model may be dressed as a construction worker with cut-offs, tight t-shirt, tool belt, and hard hat.

Promotional Models

Ocean Model Group Promotional Models can be hired to drive consumer demand for a product, service, brand, or concept by directly interacting with consumers. Our Promotional Models are enthusiastic and eye-catching, and not only provide information to the consumer about the product or service, but makes it appealing to them in some way, enabling the consumer to identify with the product, service, or the company that offers it. While the length of interaction with the consumer may be short, our Promotional Models deliver a live experience that reflects on the product or service she is representing.

Even though this form of marketing touches fewer consumers per dollar spent than traditional advertising media, the consumer’s perception of a brand, product, service, or company, is often more profoundly affected by a live person-to-person experience. The influence of this type of marketing campaign on consumer’s purchasing habits tends to be more enduring as well. Promotional Models often interact with many people per unit time so as to maximize quantitative influence on consumer demand. The responsibilities of the Promotional Models depend on the particular marketing campaign she is carrying out, and typically include but are not limited to the following:

• increasing product awareness
• creating an association in the consumer’s mind between the product or brand and a particular idea (natural beauty, classic heritage, edgy sex appeal, reliability)
• providing product information
• handing items to consumers, such as a sample of the product itself, a small gift, or printed information

Spokesmodels

Ocean Model Group Spokesmodels are engaged to speak on behalf of others. In the present media-sensitive world, many organizations are increasingly likely to employ Spokes model professionals who have received formal training in journalism, communications, public relations and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate channels to maximize the impact of favorable messages, and to minimize the impact of unfavorable messages. Spokesmodels can be groomed to embody the company’s image and give consumers and the public the ability to put a "face" to the brand. Spokesmodels can be vital to the success of a company's image.

Event Management

Ocean Model Group Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. The recent growth of events buzz marketing as an industry around the world means that the management can no longer be ad hoc. Events such as the Lollapalooza and Taste of Chicago have a large impact on the community and, in some cases, the whole country.

Our Event Management staff understands the industry and can coordinate events of all sizes from a citywide buzz marketing event down to a breakfast meeting for ten business people. Ocean Model Group Event Management can support any industry, charity, society and group holding events of any type/size in order to market themselves, raise money or celebrate.

Experiential Marketing

• Brand Representatives
• Entertainment Marketing
• Food & Beverage Promotions
• Hostessing for VIP Events
• Mall & Retail Marketing
• On-Campus Marketing
• Product Sampling
• Night Club/Bar Promotions

Ocean Model Group Experiential Marketing Team consists of very different but equally popular categories of our talent offering, including Brand Representatives, Hostesses, Nightlife Promoters, and Mall Marketers. Experiential marketing connects consumers with brands in personally relevant and memorable ways. Customer-experience marketing emphasizes the idea of communicating the essence of a brand through a personalized experience.

As a marketing methodology, experiential marketing aims to move beyond the traditional "features-and-benefits" marketing, cast to a wide audience that includes not only those who may benefit from a brand or product, but also those who would not benefit at all. Experiential marketing presents an experience that people choose to attend to and participate in after identifying the relevance of a brand or product to their needs.